Southland Int’l launches ‘Color Your Life’ promotion; over $3M in cash and prizes

CEO, Irzad Zamal along with the Company's Director, Arianna Pereira and other Company officials.
CEO, Irzad Zamal along with the Company’s Director, Arianna Pereira and other Company officials.

[] –   Southland International, the distributor of several alcoholic and non – alcoholic beverages in Guyana on Friday (March 7) launched its countrywide Moussy ‘Color Your Life’ promotion with over $3M in cash and prizes up for grabs.

Colour Your Life (CYL) depicts an experience for consumers to refresh and enjoy the ‘new genre’ of malta in Guyana as opposed to the culture of dark malt beverages. The versatility of this product offers a healthier alternative than soft drinks, Shandy or Ales.

In order to win customers, will have to place three Moussy Malt caps into an envelope with their name, contact information and address and put it into boxes that will be provided at several locations across the country including Nigels Supermarket, Bounty, Bonnies DSL Cash and Carry, Survival Supermarket, Budget Supermarket, N & S Mattai, Southland’s main office on Brickdam and there will sales truck with boxes among other locations as far as Parika to the west and New Amsterdam to the east of Georgetown.

Customers will be able to win the grand prize of $1,000,000 along with other exciting prizes which include Apple iPads, Samsung S4 Smartphones, Samsung 40” Smart LED TVs, US cash prizes and grocery vouchers.IMG_6988

Each prize will interchange and will be drawn weekly at select outlets countrywide in addition to 12 lucky winners receiving US$50 and a grocery voucher valued at $20,000. Information on weekly prize offerings, drawing locations and dates will be available in the press.

According to the Company, the aim is to the preferred non-alcoholic beverage at the end of the promotion which spans across 11 weeks, picking up 37 winners beginning March 8.

Southland International is an exclusive importer and distributor of beverage and consumer products in Guyana. The company began its operations in August 2013 and operates at 23 Brickdam Stabroek Georgetown (bottom flat of the Buddy’s Building) with a complement of 25 staff.

Apart from the Moussy Malt, the company is the exclusive licensed country distributor for ROYCE Energy Drink, SOMERSBY Apple Cider and BLUE WATERS.

According to Chief Executive Officer Irzad Zamal, Southland International serve in excess of 1,400 customers to all parts of Guyana and will aggressively pursue future business offering quality, service and developing mutually beneficial relations with integrity and confidence.

“It is the most popular brand in South Asian and Middle Eastern countries such as Saudi Arabia, France, Turkey, as religious beliefs limit consumption of alcoholic beverages.”

Zamal said the promotion is being done as a way to announce the presence of the company in Guyana in a major way. The retail price of the Moussy is between $180 – $200.



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