As part of the growing demand for local tourism, the Guyana Tourism Authority (GTA) on Tuesday announced the appointment of two new market representation firms to promote Destination Guyana in the North American and German travel markets.
The aim of this venture is to increase visits from these targeted destinations.
The new firms, Emerging Destinations in partnership with Green Team Global, will be representing Guyana in the United States and Canada, while Fastforward Marketing, a subsidiary of Travel Marketing Romberg, will be representing Guyana in Germany.
The market representatives will be working year-round to raise awareness and further establish Guyana’s presence in these markets, increase demand, and strengthen the direct connections between international tour operators, travellers and the Guyanese travel trade.
There are daily non-stop flights to Guyana available from New York, Miami, Toronto, Panama City, and a number of Caribbean islands, which have direct access to the United Kingdom and Germany.
According to the GTA, in a press statement on Tuesday, the US, Canada, and the UK are Guyana’s core markets, and Germany is an investment market for travellers who are seeking out authentic nature, culture and adventure experiences.
The release further noted that Guyana is well-positioned to become the next must-see destination for adventurous travellers.
“Formally entering these markets is a critical component of Guyana’s overall tourism strategy,” explained GTA Director Brian Mullis. “We are confident that our newly-formed strategic alliances with Emerging Destinations, Green Team Global, and Fastforward Marketing will effectively bring Destination Guyana into the global tourism marketplace and meet the growing demand for the increasing number of travellers that are looking for the wealth of natural and cultural heritage we have in abundance.”
The appointment of North American and German market representation firms comes during an exciting time for the tourism industry in Guyana.
With the recent launch of the new Destination Guyana website, the expansion of the Cheddi Jagan International Airport, increased airlift to Guyana from international carriers such as American Airlines, and the GTA working to secure market representation in the UK Market before the end of the year, the tourism sector is well poised for growth and positive impact.