London (CNN) Prince William is featured on the cover of a leading British gay magazine, which carries his remarks condemning the bullying of LGBT people, the publication announced Wednesday.
The Attitude magazine article marks the first time a British royal has been photographed for the cover of a gay publication, the magazine said in a statement.
The cover line — “No one should be bullied for their sexuality or any other reason” — came about after the Duke of Cambridge invited the publication to bring LGBT people to Kensington Palace to share their experiences on bullying, the statement said.
The magazine’s editor, Matthew Todd, facilitated the discussion, during which participants spoke about the struggles they’ve dealt with, including suicide attempts, depression, drug addiction and eating disorders. The Prince then posed for the cover, shot by photographer Leigh Keily.
“No one should be bullied for their sexuality or any other reason and no one should have to put up with the kind of hate that these young people have endured in their lives,” Prince William said in a statement.
“The young gay, lesbian and transgender individuals I met through Attitude are truly brave to speak out and to give hope to people who are going through terrible bullying right now. Their sense of strength and optimism should give us all encouragement to stand up to bullying wherever we see it,” he added.