The HERO Caribbean Premier League (CPL) has confirmed an extension to their partnership with Unibet, which will see the multi award-winning sportsbook retained as the Official Betting Partner of the CPL for a further two years.
The deal will also see Unibet continue as an official sponsor to the Zouks franchise, which includes international stars such as Shane Watson, Michael Hussey, David Miller, as well as West Indies duo Johnson Charles and ICC World T20-winning captain Darren Sammy.
As Official Betting Partner, Unibet will continue to offer an unrivalled range of betting markets on the CPL for the 2016 and 2017 editions. This will include superb, in play, ball-by-ball betting via Unibet’s innovative ‘Action Betting’ markets, ensuring CPL fans have the quickest and most immersive in play experience available.
Unibet will also offer a wide range of interesting and fun bet types such as betting on the coin toss, the number of sixes in the CPL, the length of the longest six and even head-to-head bets on who will score more runs between big hitters Chris Gayle and AB de Villiers. The news demonstrates the success of CPL 2015 and continued growth of the competition, hailed as the ‘Biggest Party in Sport’, which continues to grow in prominence each year.
Unibet is one of the largest online gambling companies in the world, with over 13 million customers in over 100 countries. They are the chosen betting partners for a multitude of high profile sporting events with a strong presence in cricket also, including sponsorship of Essex County Cricket Club for the 2016 and 2017 seasons.
Pete Russell, the chief operating officer of HERO Caribbean Premier League, said: “The CPL is delighted to extend our partnership with Unibet as the tournament’s official betting partner and we look forward to working closely with them over the next two years.”
Unibet United Kingdom Marketing Manager Chris Watson, said: “We are passionate about cricket at Unibet, and as ‘The Biggest Party in Sport’, the CPL perfectly matches our friendly, passionate and expert brand values.”