[www.inewsguyana.com] – The National Tourism Policy, which will guide interventions in the tourism sector, will emphasise eco-tourism development and selling Guyana more effectively on the international market. It is expected to be completed by the end of January 2016.
This was disclosed to the Government Information Agency (GINA), by Tourism Minister Cathy Hughes, during a recent interview. The Minister further stated that the development of the local tourism sector will be pursued in a studied and structured manner.
“When you are marketing Guyana on an international market, when they hear Caribbean, they think of blue water and white sand, and so it is very important for us in our marketing, which will really kick off next year,to identify ourselves as South America … it’s the magnificence of the Amazon, its huge rivers like you would see down south in the US, it’s the beautiful Essequibo, the Demerara, dark waters, creek water. That is the vision,” Minister Hughes explained.
The policy will also address legislation and regulations on tourism investment, incentives and concessions, marketing, product development, human resource development, infrastructure, aviation, sustainability, best practices and more.
“We want to identify with the recent study we did, a few packets that we are going to be able to sell to the world, this is a real eco-tourism experience, so I think that’s an idea of the various facets that you can expect in the tourism policy. The policy will also focus on establishing and promoting specific niche markets within which research shows Guyana has a competitive advantage.”