The Hero Caribbean Premier League (CPL) says they are delighted to welcome Carib Beer as the Official Beer of the biggest party in sport for the next three years at a launch in Queen’s Park Oval, Port of Spain on Monday evening.
This year fans across the Caribbean can relish specially themed ‘tailgating’ parties, which will hype up the colour and carnival atmosphere off the field even further.
Welcoming the announcement, Damien O’Donohoe, Chief Executive Officer of the Hero CPL, said: “Carib are passionate about this partnership and they are an innovative and socially aware company who have strong core values, such as leadership, accountability and going the extra mile, which are also a big part of the Hero CPL’s own values. Carib Beer has a long-standing association as the number one beer in the Caribbean and we are delighted to team up together for the next three years. We believe that this association will enable both brands to ramp up the biggest party in sport this summer, in this, the Hero CPL’s fifth year.”
Ian MacDonald, Chief Executive Officer at Carib Brewery, said: “The importance of cricket to Caribbean people is beyond doubt and at Carib Brewery we have, over the years been at the forefront of supporting local, regional, cultural, sporting, charitable and social activities throughout the diaspora. Carib beer and cricket are firmly rooted in the way of life of our people and with T20 being the most exciting form of modern day cricket, it gives us great pleasure to come on board as the Official Beer of the Hero CPL.”
Headquartered in Trinidad, Carib is established across the Caribbean and overseas and will work together with the tournament’s marketing and sponsorship team this summer to deliver outstanding fan-centred events around the various stadia, with the exception of Providence in Guyana which has not been included in the themed parties.
Since its inception in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere.
Over 149 million fans watched the 2016 season, combining broadcast and digital viewership, to make it one of the fastest growing leagues in world cricket.
Jamaica Tallawahs are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Stars and Trinbago Knight Riders.